Explore the Roots and Values that Define Our Brand Legacy
Our Brand Journey
Brand Profile
OY YOK, an avant-garde Chinese fashionable label, combines Bauhaus minimalism with a deep commitment to traditional craftsmanship. Tailored for the 20 to 40-year-old demographic, Novote specializes in creating leather handbags and leather goods that hold affordable luxury, timeless modernity, and practicality.
In the wake of artisan spirit, NOVOTE collaborates with seasoned craftsmen with over 28 yılların tecrübesi. Every product is meticulously handcrafted, paying meticulous attention to details, consumer characteristics, and ergonomic principles.
Since NOVOTE stands by the aesthetic philosophy of “genuine leather as art“, we select top-tier cowhide and premium hardware to showcase a subtly refined visual appeal. With a sharp visual sense, we pioneer timeless trends in bag fashion through independent and innovative designs that incorporate elements from entertainment, culture, and history.
Brand Story
Fortunately, local culture stimulates Tyson’s keen fashion sense, which provides a chance for him to build connections with first-rate designers through events like fashion weeks and salons. Despite being abroad, Tyson never forgot his dream. In 1995, he returned to Guangzhou and co-founded OY YOK with a group of dynamic designers and craftsmen. They fearlessly fused the essence of Chinese culture with Western fashion aesthetics, igniting the trend of “Guochao” (Chinese style) in bag fashion.
