Explore the Roots and Values that Define Our Brand Legacy

Our Brand Journey

Delve into our brand history and ethos behind our brand and learn the passion and dedication that shape our unique brand narrative.

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私たちのブランド

Brand Profile

ノボテ, an avant-garde Chinese fashionable label, combines Bauhaus minimalism with a deep commitment to traditional craftsmanship. Tailored for the 20 to 40-year-old demographic, Novote specializes in creating leather handbags and leather goods that hold affordable luxury, timeless modernity, and practicality.

In the wake of artisan spirit, NOVOTE collaborates with seasoned craftsmen with over 28 years of experience. Every product is meticulously handcrafted, paying meticulous attention to details, consumer characteristics, and ergonomic principles.

Since NOVOTE stands by the aesthetic philosophy of “genuine leather as art“, we select top-tier cowhide and premium hardware to showcase a subtly refined visual appeal. With a sharp visual sense, we pioneer timeless trends in bag fashion through independent and innovative designs that incorporate elements from entertainment, culture, and history.

Brand Story

Since the 1990s, a wave of independent designers and skilled craftsmen at home and abroad have converged in Guangzhou, the vibrant fashion hub, to pursue their dreams. Among them is Tyson Liang, the visionary founder of NOVOTE. When he was a child, he studied traditional Chinese painting and later majored in design and went to Milan to further hone his skills.

Fortunately, local culture stimulates Tyson’s keen fashion sense, which provides a chance for him to build connections with first-rate designers through events like fashion weeks and salons. Despite being abroad, Tyson never forgot his dream. In 1995, he returned to Guangzhou and co-founded ノボテ with a group of dynamic designers and craftsmen. They fearlessly fused the essence of Chinese culture with Western fashion aesthetics, igniting the trend of “Guochao” (Chinese style) in bag fashion.

Brand Culture

Be the market leader in origional leather bags and suitcase

In its contemporary setting, NOVOTE draws inspiration from China’s long history and intangible cultural heritage. The brand, with independent research and design, aims to bring the art of travel bags with distinct national characteristics to more people around the corner of the world.

Craft with quality, live with mirth

NOVOTE uses travel bags as a medium to express personality and attitude, conveying a high-end, fashionable, and tasteful lifestyle.