The world is more connected than ever, and the desire to explore, conduct business, and experience new horizons is constantly fueling the travel industry. For travelers, a reliable, elegante, and functional piece of luggage isn’t just a container; it’s a trusted companion on their journey. For businesses in the travel goods sector – wholesalers, suppliers, distributors, and retailers – this translates into a vibrant market brimming with opportunity. Providing customers with high-quality luggage that meets their diverse needs is key to success.
But how do you choose the right products to stock? And more importantly, how do you find a manufacturing partner that aligns with your quality standards, customization needs, and business goals? Let’s explore.
Top 10 Luggage Brands Shaping the Global Market
While Novotebag excels in providing B2B solutions, it’s crucial for wholesalers and retailers to stay informed about the leading consumer brands that define market trends and customer expectations. Understanding these “titans” can help you curate your offerings and identify gaps where custom-designed products, perhaps in partnership with Novotebag, can thrive.
Here’s a look at 10 of the most influential luggage brands in the world:
| Brand | Known For / Key USP | Typical Materials | Price Range (General) | Target Audience / Ideal Traveler | Notable Feature(s) / Innovation |
| Samsonite | “Best Overall” , wide assortment, consistent high quality, durabilità | Polycarbonate, ABS, Nylon, Poliestere | Mid-Range to Upper-Mid | Broad: Business travelers to vacationers, those seeking reliability and value | Reliability, diverse product lines, global presence, ongoing innovation |
| Tumi | “Best Luggage for Business Travel” , premium quality, exceptional durability, sophisticated designs | FXT® Ballistic Nylon, Aluminum, Tegris, Pelle | Premium to Luxury | Business professionals, executives, frequent flyers valuing performance and status | TUMI Tracer® product recovery, business-centric features (e.g., garment bags ), robust construction |
| Rimowa | “Best Premium Hard-Sided Luggage” , iconic grooved aluminum design, luxury status | Aluminum, Polycarbonate | Luxury | Affluent travelers, design connoisseurs, those seeking a statement piece | Signature parallel grooves, German engineering, lightweight yet strong, LVMH brand |
| Away | “Best Carry-On Luggage” , modern DTC brand, sleek minimalist aesthetics | Polycarbonate | Mid-Range to Upper-Mid | Millennial & Gen Z travelers, tech-savvy individuals, style-conscious consumers | Thoughtful interior organization, (formerly) integrated USB charging , strong online presence |
| Victorinox | “Best Heavy-Duty Luggage Brand” , Swiss Army Knife heritage, robustness, quality engineering | Durable Polycarbonate, Nylon (e.g., Spectra collection ) | Upper-Mid to Premium | Travelers needing maximum protection, adventure seekers, those valuing extreme durability | Exceptional durability, trusted materials and workmanship, focus on functionality and resilience |
| Paravel | “Best Sustainable Luggage” , strong commitment to eco-friendly materials and carbon neutrality | Recycled Polycarbonate, Recycled Aluminum, Recycled Vegan Leather, EcoCraft Canvas®, Negative Nylon® | Upper-Mid to Premium | Eco-conscious travelers, style-driven consumers who value sustainability | Carbon-neutral Aviator line, extensive use of recycled/upcycled materials, Oeko-Tex & GRS certified materials |
| Solgaard | “Most Innovative Luggage” , smart solutions for modern, conscious travelers | (Often incorporates sustainable and durable materials) | Mid-Range to Upper-Mid | Tech-savvy travelers, environmentally aware consumers, those seeking efficiency and unique features | Carry-on closet system , focus on sustainable materials and problem-solving designs |
| Roam | “Best Customizable Luggage” , fully color-customizable components | 50% Recycled Polycarbonate, 50% Virgin Polycarbonate | Upper-Mid to Premium | Travelers seeking personalization and unique style, design-focused individuals | Custom color choices for shell, zippers, wheels, handles; free monogramming; assembled in USA; lifetime warranty |
| Filson | “Best Rugged-but-Classy Luggage” , heritage brand, extreme durability, timeless outdoor aesthetic | Rugged Twill, Bridle Leather | Premium | Adventurers, those valuing heritage and uncompromising quality, fans of classic American rugged style | Built to last a lifetime, signature tough materials, classic designs suitable for outdoor and urban use |
| Herschel Supply Co. | “Best Sporty Luggage” , popular backpack aesthetic extended to luggage, trendy and functional | Poliestere, Nylon, Canvas (similar to their backpack lines) | Accessible to Mid-Range | Younger demographic, style-conscious individuals, those seeking casual and fashionable travel gear | Strong brand identity, blend of vintage-inspired and contemporary sporty designs, functional features |
Samsonite
A household name for decades, Samsonite has earned its reputation as a go-to brand for travelers worldwide. The Good Housekeeping Institute even named it their “Best Overall” luggage brand.
- Known For: A vast assortment of luggage catering to every preference, from business travelers to vacationers. They are recognized for consistent high quality, durabilità, and a wide range of price points.
- Why It’s a Titan: Samsonite masterfully blends reliability with innovation, offering everything from sturdy hardshells to lightweight soft-sided bags. Their global presence and long-standing trust make them a benchmark in the industry.
Tumi
For the discerning road warrior whose luggage is an extension of their professional persona, Tumi consistently delivers. It’s widely regarded as the “Best Luggage for Business Travel.”
- Known For: Premium quality, exceptional durability (often using materials like ballistic nylon), sophisticated designs, and smart, business-centric features like garment sections and laptop compartments.
- Why It’s a Titan: Tumi represents an investment in quality and image. Their products are built to withstand the rigors of frequent travel while maintaining a polished, executive aesthetic.
Rimowa
Instantly recognizable by its signature grooved design, Rimowa is a symbol of luxury travel. It’s often cited as the “Best Premium Hard-Sided Luggage.”
- Known For: Pioneering the use of aluminum in luggage inspired by early aviation, and later, high-quality polycarbonate. Rimowa suitcases are celebrated for their distinctive German design, lightweight yet robust construction, and timeless appeal.
- Why It’s a Titan: Rimowa has cultivated an image of exclusivity and craftsmanship for over a century. Owning a Rimowa is often seen as a statement, reflecting a taste for luxury, durabilità, and iconic design.
Away
Away burst onto the scene as a direct-to-consumer (DTC) brand that quickly captured the attention of millennial and Gen Z travelers. It’s frequently lauded as offering the “Best Carry-On Luggage.”
- Known For: Sleek, minimalist designs, durable polycarbonate shells, and thoughtful interior organization. They initially gained fame for integrated (though later optional) battery packs for charging devices.
- Why It’s a Titan: Away successfully disrupted the market by offering stylish, functional luggage at a more accessible price point than traditional luxury brands, coupled with savvy digital marketing.
Victorinox
Leveraging the heritage of the iconic Swiss Army Knife, Victorinox brings its reputation for quality engineering and robustness to the luggage market. They are often named the “Best Heavy-Duty Luggage Brand.”
- Known For: Exceptional durability, trusted materials, and meticulous workmanship. Their luggage is designed to endure challenging travel conditions.
- Why It’s a Titan: For travelers who prioritize maximum protection for their belongings and demand luggage that can handle rough treatment, Victorinox offers peace of mind rooted in a legacy of Swiss precision.
Paravel
As environmental consciousness grows, Paravel has emerged as a leader in stylish, sustainable luggage, earning accolades like “Best Sustainable Luggage.”
- Known For: A strong commitment to sustainability, crafting products from materials like recycled polycarbonate, aluminum, and even recycled plastic water bottles and zippers. Their shipping is also carbon offset.
- Why It’s a Titan: Paravel proves that eco-friendly choices don’t mean compromising on aesthetics or quality. They appeal to the growing segment of consumers who want their purchases to reflect their values.
Solgaard
Solgaard stands out for its innovative designs aimed at solving real-world travel problems, particularly for the modern, tech-savvy, and environmentally aware traveler. They’ve been recognized for “Most Innovative Luggage.”
- Known For: Unique features like their award-winning carry-on closet system, which helps keep clothes organized and wrinkle-free. They also focus on using sustainable materials.
- Why It’s a Titan: Solgaard pushes the boundaries of luggage design, integrating clever functionality that enhances the travel experience, appealing to those who seek efficiency and smart solutions.
Roam
In a sea of similar-looking bags, Roam offers a vibrant alternative: fully customizable luggage. This unique selling proposition has earned them the title of “Best Customizable Luggage.”
- Known For: Allowing customers to choose colors for various parts of their suitcase (shell, zippers, wheels, handles), and offering free monogramming. Their products are assembled by hand in the USA and made with durable, lightweight polycarbonate.
- Why It’s a Titan: Roam taps into the desire for personal expression, enabling travelers to design a suitcase that truly reflects their style. This makes their luggage not only functional but also a statement piece that’s easy to spot.
Filson
With a heritage dating back to the Klondike Gold Rush, Filson is renowned for its incredibly durable and timeless outdoor goods, including luggage that embodies “Best Rugged-but-Classy” appeal.
- Known For: Using ultra-tough materials like their signature Rugged Twill and bridle leather, creating bags built to last a lifetime. Their aesthetic is classic, robust, and distinctly American.
- Why It’s a Titan: Filson appeals to those who value heritage, uncompromising quality, and a rugged aesthetic that performs well in both urban and outdoor environments. Their bags often become cherished heirlooms.
Herschel Supply Co.
Known initially for its popular backpacks, Herschel Supply Co. has successfully extended its signature aesthetic to a full range of luggage, often cited as “Best Sporty Luggage.”
- Known For: A blend of vintage-inspired, sporty, and contemporary designs that appeal to a younger, style-conscious demographic. They offer quality materials and construction at an accessible price point.
- Why It’s a Titan: Herschel has cultivated a strong brand identity that resonates with a global audience looking for casual, fashionable, and functional travel gear, from wheeled duffels to hard-shell suitcases.
Key Trends Shaping the Luggage Market for Wholesalers & Retailers
Understanding these top brands also provides insight into broader market trends that are crucial for wholesalers and retailers to consider :
The Rise of Smart and Functional Design: Consumers expect more than just a box on wheels. Innovations like built-in compression systems, “speed-through” exterior pockets for essentials, hidden security compartments, and even GPS tracking integration are becoming increasingly popular, especially in carry-on luggage where convenience is paramount.
Sustainability Isn’t Just a Buzzword, It’s a Standard: Echoing Paravel’s success, there’s a significant shift towards eco-friendly materials and sustainable manufacturing processes. Offering products made from recycled or biodegradable components can be a strong selling point.
Personalization: Letting Travelers Make Their Mark: As seen with Roam, customization is moving from a niche offering to a mainstream expectation. This can range from monogramming to selecting colors and features, allowing consumers to express their individuality and easily identify their bags.
The Enduring Appeal of Durability and Quality: Despite trends, the core expectation remains: luggage must be durable. High-quality materials like polycarbonate and ballistic nylon, robust wheels, and reliable zippers are non-negotiable for many consumers.
Shifting Retail Landscapes: Omnichannel is Key: While online sales constitute a significant portion of the market, physical stores are rebounding, particularly for considered purchases like luggage. A successful strategy involves meeting customers wherever they shop, with consistent experiences across all platforms. The overall luggage market is projected for consistent growth, indicating a resilient and positive outlook.
Partner with Novotebag
Navigating the dynamic luggage market requires insight, adaptability, and strong partnerships. While the top consumer brands set high standards, they also reveal opportunities for specialized, high-quality, and custom offerings that can capture specific market segments.
This is where Novotebag shines as your B2B partner. We offer:
- The ability to create custom designs through our OEM/ODM services, allowing you to develop unique products tailored to your customers’ evolving preferences, incorporating trends like enhanced functionality or specific aesthetic touches.
- A commitment to sustainable materials and practices, helping you meet the growing demand for eco-conscious products.
- Flexible MOQs that empower you to introduce new lines or cater to niche markets without excessive upfront investment.
- Consistent quality and a reliable supply chain that you can depend on.
The world of travel is exciting and ever-evolving. By understanding the landscape of leading brands and emerging trends, and by partnering with a dedicated manufacturer like Novotebag, you can equip your business to not only meet but exceed the expectations of today’s travelers.
Ready to explore how Novotebag can enhance your luggage collection and support your business growth? Contact us today to discuss your wholesale, OEM, or ODM requirements. Let’s embark on a successful journey together!
